On April 21, 2018, the first official World Creativity and Innovation Day will be celebrated. Observed six days after Leonardo da Vinci’s birthday and one day before International Mother Earth Day, WCID is well positioned to encourage creative multidisciplinary thinking to help us achieve the sustainable future we want.
- Creativity and innovation, at both the individual and group levels, have become the true wealth of nations in the 21st century.
- The creative economy –which includes audiovisual products, design, new media, performing arts, publishing and visual arts– is a highly transformative sector of the world economy in terms of income generation, job creation and export earnings.